Predictable pipeline and revenue growth begins with a conversation.
Our story began 4 years ago. Buyer and seller motions were amiss and companies were deep in outdated revenue operation set ups!
We realised back in 2015 that traditional methods of developing relationships with ones target audience was either too expensive (events) or ineffective (calling and emailing). In 2020 we realised the inflection point had arrived and it didn’t matter what companies did customer acquisition costs were crippling.
2 years ago we started our relationship first approach to conversation creation. The approach focuses on developing your passive and active personal brand, growing and activating your network with purpose and inserting yourself into as many relevant social networking conversations, in almost exactly the same way you would in a real-life networking environment.
We found the experience to be fun for us and for our buyers, in a truly buyer centric approach to sales!
Engaging with our target audience in a genuine and authentic way our audience was more open to speak with us.
We were able to tap into our creative sides and found that the more we practised the better we became and before long 1 to 2 meetings per week turned into 10, 15 and in some weeks 20 for each of us.
We saw territory penetration increased 15x and stakeholder engagement >6x.
And over time the number of commercial conversations we could create became predictable and so too did pipeline quality and revenue.
What We Do
-
![]()
Social Selling Maturity Assessment
We are all different when it comes to Social Media, our levels of bravery, our desire, our viewpoint differ greatly. Which is why the starting point is to perform an assessment. To understand where you and your team are, and what the scope of opportunity is, and the level of performance improvement you can expect.
-
![Conversation]()
Conversation Operating System
A system that is proven to deliver an average 10.02% call rate and a 33.9% call progression rate. Born from 4 years of research and 2 years of analysis to create the industry benchmark-setting the standard for social sellers seeking to reach a new level of performance. Turn those random acts of social into predictable pipeline and revenue performance with COS!
-
![]()
Storytelling
Performance based storytelling requires a systematic approach to telling stories to grow visibility, engage your audience and deepen connection through more meaningful online and in-person engagements. Which is why storytelling is such a key component of the Conversation operating System.
-
![]()
Video in Sales
Video is the most effective form of content that engages your audience. Whether you’re building awareness, driving engagement to overcome objections, differentiate or build consensus to close deals, video is the perfect medium for all use cases and more when it comes to modern selling!
-
![]()
Podcasting Like a Pro
Creating your own podcast, guesting on others or simply having a chat with industry experts is the perfect way to create engaging and influential content that supports the developing of your personal brand. Start today by taking the first step, ask yourself: “What is the one thing my buyer is afraid of?” and how can you address it through the medium of podcast / live discussion!
Meet the team
Founder & CEO
Alex Abbott
Jackie Abbott
Head of Measurement & Content
Apprentice Content Creator - Supero,
SalesTV and Walking Digital Corridors
Jude Abbott
Tek Lubiarz, Sales Director at LiveRamp joins SalesTV to share his experiences of Social Selling, following our training and coaching.
Prospecting & Pipeline Management from our Founder & creator of the Conversation Operating System.
Proud Fellow of the ISP, thanks to the Institute of Sales Professionals for our collaboration www.the-isp.org